Ten Reasons to advertise with
KCCC
even when times are tough!
1. Advertising reaches new customers!
Your market changes contantly. New families in the area mean new customers to reach. People earn more money, which means changes in lifestyle and buying habits. The shopper who wouldn't consider your business a few years ago may be prime customer now. Remember....20 percent of families will move this year. Other people will get married or divorced. And new babies will be born.
2. Advertise continuously!
Shoppers don't have the store loyalty they once had. Automobiles give shoppers mobility and freedom. You must advertise to keep pace with your competition. The National Retail Merchants Association says "Mobility and non-loyalty are rampant. Stores must promote to get former customers to return, and to seek new ones."
3. Advertise to remain with shoppers through the buying process!
Many people postpone buying decisions. They often go from store comparing prices, quality and service. Advertising must reach them steadily through the entire decision making process. Your name must be fresh in their minds when they ultimately decide to buy.
4. Advertise because your competition is advertising.
There are only so many customers in the market ready to buy at any one time. You've got to advertise to keep regular customers. And to counterbalance the advertising of your competition, you must advertise to keep your share of customers, or you will lose them to more aggressive competition.
5. Advertising pays off over the long run!
Advertising gives you long-term advantages over competitors who cut back or cancel advertising. A five-year survey of more than 3,000 companies found:1) Advitisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100%;2.) Companies which cut advertising averaged sales increases of 45%.
6. Advertising generates store traffic!
Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come into a store, the more possibilities you have to make sales and sell additional merchandise. For every 100 items shoppers plan to buy, they make 30 unanticipated, in-store purchases.
7. Advertising creates more sales!
Advertising works. Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers and invariably the most successful.
8. There is always business to generate!
Your doors are open. Salespeople are on the payrool. Even the slowest days produce sales. As long as you're in business, you've got overhead to meet, and new people to reach. Advertising can generate customers now...and in the future.
9. Advertising helps to keep a healthy, positive image!
In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip and punctures overstated bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy.
10. Advertising maintains store morale!
When advertising and promotion are suddenly cut or canceled, salespeople may become alarmed or demoralized. They may believe your business is in trouble, and may even spread rumors. Positive advertising boosts morale. It gives your staff strong additional support.